From its origins in enabling sickness and funeral benefits for its tramway workers, to providing allied health services, hospitals, aged care, and retirement living, through to owning the properties from where these services operated, Longevity has been investing in people and property for more than 130 years.
The Tramways Friendly Society was founded by a small group of Melbourne Tramway and Omnibus Company employees to provide sickness and funeral benefits for members and their families.
Renamed numerous times, the organisation became known as the Mutual Benefit Society of the Employees of Melbourne and Metropolitan Tramways Board.
The office was established at Capitol House in Melbourne’s Swanston Street, a location also used by the Society as an Outpatients Hospital providing a dental clinic, masseurs department, eye testing and an ear, nose and throat specialist.
Vimy House Private Hospital in Queens Road, South Melbourne, was purchased as the Society’s first Inpatient Hospital able to accommodate 30 patients and residential facilities for doctors and nurses.
The adjoining property, ‘Bathurst’, was purchased to extend the services provided at Vimy House. The Society’s offices and medical clinics from Capitol House were relocated.
A residential site in Kew was purchased, and after a considerable town planning appeal process, succeeded in developing the new Vimy House Private Hospital, which opened in 1975.
Karinyah Nursing Home, a 36-bed facility, was purchased in Camberwell. By this time, both Karinyah and Vimy House were open to the public and Society Members.
The Company was incorporated, and its name changed to Transport Friendly Society Limited. A superannuation fund (which has since been divested) was introduced.
The Society completed a large development called ‘The Mornington’. It was comprised of 169 independent living units known as The Village, 36 serviced apartments known as Shearwater, and 17 larger retirement units called The Mews.
Nursing Home operations were relocated to The Mornington site and now included the adjacent Parkhill Gardens Aged Care Facility.
The Vimy House property was sold.
Transport Friendly Society Limited demutualised and became an unlisted public company. It subsequently divested Parkhill Gardens Aged Care, Dental on Swan, and its private health insurance business, Transport Health.
Having changed its name to Longevity Group Australia to reflect the downsizer demographic it intended to serve, the Company secured its first residential development site in Eaglemont the prior year, and then three other sites across Balwyn and Camberwell.
The Mornington retirement village was sold.
New Chairman. New Directors. New CEO. Business transformation focused on diverse businesses delivering shareholder value through a 3-partner model across residential property, retirement living and investment management.